LOGO & BRAND
Coffiana
brand
Used programs
Client
Coffiana Coffee Roasters
Task
Create a name for the brand, including logo and package design
Mockup
Freepik.com
The central motif of the logo is a symmetrical rosetta image, which represents harmony and balance, liberality and the artistry of coffee making. The logo design is surrounded by a circular cup frame, symbolizing unity, community and the cyclical nature of coffee cultivation. The color palette is dominated by earthy browns, rich greens and warm shades of milky coffee. These colors represent a bohemian, natural, earthy feel. The brand name "Coffiana Coffee Roasters" is written in an "elegantly quirky" font. The capital letters like small letters reflect the brand's artisanal approach.
Overall Mood: The Coffiana Coffee Roasters logo exudes warmth, authenticity and a sense of adventure. It invites coffee lovers to embrace the unusual, enjoy the moment and discover the world - one cup at a time.
Brand guidelines
Package design
Merchandise
